CONNECTED TELEVISION
Presenting over 40 million advertising opportunities on connected television every month.
Connected TV Features
Connected TV offers the chance to deliver relevant and impactful ads to your audience while maintaining a traditional TV experience.
Streaming high-quality content to traditional TV screens in living rooms, bedrooms, homes, or offices, Connected TV provides a range of ad formats, from long-form to short-form and episodic.
All content adheres to the highest standards in brand safety and quality, ensuring stringent control and protection for your brand. Custom channel targeting is available to precisely reach your target audience within the ideal environment.
With over 40 million connected television advertising opportunities each month in Canada, we can guide your brand to the perfect channel for reaching your target audience effectively.
Compatible Across Leading Devices
Smart TVs, introduced in 2008, earned their name due to internet connectivity. The prevalence of smart TVs has surged in recent years, with nearly 60% of televisions expected to feature internet connection by 2022, according to recent data from Statista.
Over-the-Top Streaming Devices
The rising demand for Over-the-Top (OTT) streaming services like Netflix, Apple TV+, and Disney+ has led to the proliferation of HDMI OTT devices in the market. These devices enable access to over-the-top content even on traditional, non-smart TVs. Products such as Amazon Fire, Roku TV, and Chromecast facilitate broad internet access, ensuring your ads reach anyone with an internet connection.
Whether your target audience is streaming on a smart TV, gaming console, or HDMI over-the-top device, we ensure your campaign achieves the necessary impressions.
Connecting with Canadians solely through traditional TV is becoming increasingly challenging.
Broaden your campaign's reach significantly by engaging with the expanding audience of cord-cutters and digital streamers. Connected TV allows you to target highly specific audiences compared to the broad reach of traditional TV.
Non-Skippable Ads
Unlike traditional digital advertising, a notable advantage of connected television is the increased difficulty or impossibility of skipping ads. This results in higher completion and viewability rates, leading to enhanced ad recall and ultimately superior performance for your campaign.