AUDIO
Delivering high-quality digital audio solutions across various platforms to Canadians.
How Does Programmatic Audio Advertising Function?
Audio advertising, often underrated, stands as a remarkably effective advertising medium. Pie Consultancy Services leverages cutting-edge audio advertising technologies, incorporating machine learning and AI, to craft personalized, high-quality listening experiences for audiences worldwide. PCS streamlines the process, automating ad sales and placement within a diverse range of audio content, including podcasts, audio articles, digital radio, and streaming music services.
PCS grants agencies and advertisers direct access to vast Canadian listener bases.
We seamlessly integrate established Canadian trading desks with inventory from Dax and Triton. Additionally, we operate programmatic trading desks on behalf of agencies and marketers. Leveraging advanced technology and strategic partnerships, our systems empower precise audience targeting across platforms and devices. Through techniques such as device IDs, geo-fencing, and data partnerships, advertisers gain insights into consumer behavior post-ad exposure. Rest assured, we offer access to the burgeoning advertising landscape in Canada like never before.
Streaming audio offers advertisers unmatched features for effective engagement.
Programmatic buying empowers agencies to reach audiences at scale with precise targeting. This includes engaging listeners of podcasts, sportscasts, and other audio forms on an individual level. Additionally, companion banner ads can be strategically displayed alongside audio content, enhancing brand likeability during peak listener enjoyment.
Streaming audio provides direct one-to-one attribution, enabling advertisers to measure campaign impact on individual listeners.
With addressable creative, advertisers can deliver ads directly to desired consumers. Unlike traditional radio, programmatic audio achieves attribution through a variety of data signals. Device IDs, geo-fencing and data partnerships enable advertisers to understand where a consumer went after hearing an ad. The ability to gauge the effectiveness of targeted creative is extended by the fact that the ad is always served to a captive audience.
Benefits of Programmatic Audio
- Unparalleled targeting capabilities with listener level targeting
- Non-skippable
- Unique to each listener
- Tuned-in audiences
- Strong ad recall
- Avoid the bots
- Precise ad delivery tracking and reporting
- Lower cost barrier
- Complements to other forms of advertising