VIDEO
PCS empowers you to reach your audience through tailored Video or Connected TV/OTT campaigns, offering flexible solutions to suit your needs.
Programmatic video advertising continues to surge.
Programmatic has revolutionized audience targeting in the face of fragmentation, particularly in digital video. Many agencies and brands consider it pivotal for digital video investments, unlocking previously unreachable audiences. By harnessing programmatic video, detailed campaign reports enable precise optimization. In recent years, programmatic video has seen exponential growth, with US spending soaring from $26 billion in 2019 to $52 billion in 2021. Predictions indicate programmatic video will surpass half of all US programmatic display ad spend for the first time in 2022 (Emarketer, 2022).
Growth of Connected TV
The surge in over-the-top streaming, spurred by the global pandemic, has significantly driven up programmatic video ad spend, particularly in Connected TV. Connected TV is projected to represent over 20% of total programmatic video ad spend and 10% of total programmatic display ad spend in 2022 (eMarketer, 2022).
