PODCASTS
Whether you're a media buying agency, a direct brand, or a brand partner, Pie Consultancy Services has your podcast advertising needs comprehensively addressed.
Podcast Advertising
Podcast advertising has emerged as a highly popular and effective digital media investment, experiencing significant growth. According to the IAB's 2020 Podcast Ad Revenue Study, ad revenue surged by 19% to $842 million, surpassing the predicted 14.7% growth from the 2019 study.
Projections from the IAB indicate that U.S. podcast advertising revenue is expected to surpass $1 billion in 2021 and reach $2 billion by 2023.
This substantial revenue uptick is substantiated by the latest Canadian market study by Edison Research (May 2021), revealing that 38% of Canadians have listened to a podcast in the past month, aligning with comparable listening levels in the U.S.
Connect with your target audience effectively through a podcast campaign PCS.
Audio advertising, frequently overlooked yet highly impactful, emerges as a potent medium for conveying messages. Pie Consultancy Services harnesses state-of-the-art audio advertising technologies, integrating machine learning and AI to curate tailored, premium listening experiences for a global audience. PCS streamlines operations by automating ad sales and placements across a diverse spectrum of audio content, encompassing podcasts, audio articles, digital radio, and streaming music services.
Reach your prospective customers by specifying
- Age and gender
- Language (with 14 options available in Canada)
- Family status (moms, dads, new parents, parents with children)
- Interests and behaviors (categorized into four major segments)
Connect with your target audience across all devices, 24/7, aligning with their listening habits. Many of our audio formats feature a clickable digital display ad unit, empowering you to direct traffic to your website or landing page seamlessly.
Personalized Messaging
With our dynamic audio ad products, customize your messaging and deliver it to a precise target based on:
- Location
- Weather
- Time of day
- Mood
Explore Our Podcast Advertising Formats
- The ad is recorded and inserted into the podcast.
- Dynamic Ad Insertion (DAI) ads can be inserted at the time of download or stream, allowing for one-to-one delivery with geo-targeting. DAI ads are also inserted into older episodes being listened to today.
- This is when the ad is part of podcast content and stays imbedded in the podcast episode for perpetuity. The ad is usually read by the host or network announcer.
- An announcer from the network will read the ad that is used across the show(s). The announcer is usually a well known voice from the network or host from a show owned by the network.
- When the host(s) from podcast reads the ad. This can either be a DAI or baked-in ad.